Extensive consumer demographic and lifestyle elements for advanced marketing segmentation

Infutor’s Consumer Marketing Data contains demographic and lifestyle data, widely used for data analytics, modeling and profiling, targeted direct marketing, and customer retention initiatives.

Key data attributes include:

  • Name, address, phone number
  • Exact age
  • Gender
  • Homeowners
  • Length of residence
  • Dwelling type
  • Home value
  • Estimated income
  • Marital status
  • Presence of seniors, children, single parents
  • Education
  • Wealth score/net worth
  • Vehicle ownership (luxury, SUV, pickup truck)
  • Lifestyle and interest data (automotive DIY, sports, outdoors, fitness, travel, boating, motorcycling, investing, and more)
  • Purchasing Power Score


Infutor’s Consumer Marketing Data is maintained, updated and built during a monthly process which includes CASS™ standardization, NCOALINK™ updates, advanced address correction and data cleansing. Infutor’s update and hygiene routines create highly-accurate databases that provide strong deliverability to the correct consumers. Our vast data resources ensure maximum nationwide coverage.

Contact Infutor today to find out how accurate, reliable, and agile data solutions can provide key consumer insights and give you the power to make more informed business decisions