Key consumer attributes for advanced segmentation and targeting
Consumer needs are wildly different, and as brands work to reach their most desired consumers, identification of key attributes is critical. By identifying attributes of your current customer base, you are able to better identify lookalike consumers for targeted marketing campaigns.
Infutor powers key segmentation initiatives with vast attributes that identify consumer demographic, lifestyle, and psychographic preferences, enabling you to develop a streamlined target marketing strategy.
Segmentation allows you to take one or two pieces of known information and create a complete and powerful profile of your consumers: